Thursday, May 5, 2011

katrina Kaif's barbie doll launched

Embodying the personalities of two of the most beautiful women in the world is not an easy task but with Barbie and Katrina as their muse; Mattel have succeeded in finalizing their vision. Yes, finally the wait is over as the most awaited doll of the year –“Barbie I Can Be a Movie Star” inspired by superstar Ms. Katrina Kaif was unveiled by the Bollywood icon herself at a Barbie pink carpet event at Mumbai. The doll exemplifies the aspiration and career of being a movie star, with the attendant style and glamour, of course! Bringing full-circle the association that kicked-off with the Barbie “All Doll’d Up Show” back in 2009, the doll will epitomize the beauty of the superstar and re-capture the excitement of Barbie’s 50th Birthday Celebration in India.

Much more than just a fashion icon, Barbie has always encouraged girls to imagine themselves in and “try on” different careers and personalities.  From fairy to fashionista, princess to President, Barbie has inspired several generations of girls to dream, discover and explore a world without limits – all without ever leaving their playrooms. “I can be a Movie Star” Barbie® Doll, will inspire girls to live their aspirations and make their dreams meet reality.

A delighted Ms. Katrina Kaif said “I am thrilled and excited at having the ‘I Can Be a Movie Star’ Barbie Doll inspired by me. It is almost unbelievable, that a doll that I grew up playing with is one day going to take after me, seem like me. Barbie is not just another Doll; she is one of the most popular characters in the world who is a fashionista and has a flourishing career. It is an absolute honour to be associated with Barbie. “

Speaking on the occasion, Mr. Karun Gera, Commercial Director, Mattel Toys India said, “Barbie’s birthday celebrations continue unabated with the unveiling of the first-ever Barbie® I Can Be Doll inspired by our very own Superstar - Katrina Kaif”. He further added, “All our research clearly points out that girls across India aspire to grow up and become as successful as Katrina; she is a complete icon and role-model for young fans everywhere. I am extremely excited about the launch of this doll, as I see the doll establishing a strong connect with Indian girls throughout the country. We couldn’t imagine anyone else fitting in this role, since Katrina truly epitomises the grace, beauty and above all strength and determination that makes her quintessentially Barbie!”

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